Cookie Policy

1. Introduction

This Cookie Policy explains how Wheel Storm ("we," "our," or "us") uses cookies and similar tracking technologies on our website wheel-storm.com. This policy should be read alongside our Privacy Policy and Terms of Service.

By continuing to browse our website, you agree to our use of cookies in accordance with this policy, unless you have disabled cookies in your browser.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, such as your preferred language and other settings, which can make your next visit easier and the site more useful to you.

Types of Cookies by Duration:

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Remain on your device for a set period or until you delete them

Types of Cookies by Origin:

• First-party Cookies: Set by our website domain
• Third-party Cookies: Set by external services we use (analytics, social media, etc.)

3. How We Use Cookies

3.1 Necessary Cookies

These cookies are essential for our website to function properly. They enable basic functions like page navigation and access to secure areas. The website cannot function properly without these cookies.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website performance and user experience.

3.3 Marketing Cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. They may also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

3.4 Preference Cookies

These cookies enable our website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in.

4. Third-Party Cookies

We use several third-party services that may place cookies on your device:

4.1 Google Services

• Google Analytics: Website traffic analysis
• Google Ads: Advertising and conversion tracking
• Google Maps: Location services (if applicable)

For more information, see Google's Privacy Policy.

4.2 Social Media

• Facebook: Social sharing and advertising
• Twitter: Social sharing widgets
• LinkedIn: Professional networking features

4.3 Other Services

• Email Marketing: Newsletter and email campaign tracking
• Customer Support: Live chat and support features
• Payment Processors: Secure payment processing

5. Legal Basis for Using Cookies

We use cookies based on the following legal grounds:

• Necessary Cookies: Legitimate interest in providing essential website functionality
• Analytics Cookies: Legitimate interest in improving our website and services
• Marketing Cookies: Your explicit consent
• Preference Cookies: Legitimate interest in enhancing user experience

6. Managing Your Cookie Preferences

6.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner allowing you to:

• Accept all cookies
• Accept only necessary cookies
• Customize your preferences

You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

6.2 Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions

6.3 Opt-Out Links

For specific third-party services:

• Google Analytics Opt-out
• Facebook Ads Settings
• Network Advertising Initiative Opt-out

7. Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly:

Necessary Cookies Disabled:

• Contact forms may not work
• Shopping cart functionality may be impaired
• User preferences won't be saved
• Security features may be compromised

Analytics Cookies Disabled:

• We can't track website performance
• User experience improvements may be limited
• Error detection and fixing may be delayed

Marketing Cookies Disabled:

• Advertisements may be less relevant
• You may see repeated advertisements
• Conversion tracking won't work

8. International Data Transfers

Some of our third-party cookie providers may transfer your data outside the UK/EEA. We ensure these transfers are protected through:

• Adequacy decisions by the UK Information Commissioner
• Standard contractual clauses
• Privacy Shield frameworks (where applicable)
• Other approved transfer mechanisms

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in our cookie usage
• New third-party services
• Changes in privacy laws
• Technical improvements

We will notify you of significant changes by updating the "Last updated" date and, where appropriate, providing additional notice on our website.

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

For complaints about our cookie practices, you can also contact the Information Commissioner's Office (ICO) at ico.org.uk.